Alzheimer's Awareness Month
January is Alzheimer's Awareness Month. Forget No One, because no one should face dementia alone.
Awareness Month 2026: Forget No One, because no one should face dementia alone.
Dementia remains the health crisis Canadians avoid, even as concern continues to rise.
Over half of Canadians shared how they’re worried about developing Alzheimer’s disease or another form of dementia, and two-thirds would worry about losing their independence if diagnosed.*
Even more troubling, a quarter of Canadians say they would rather not know if they had dementia.*
This is stigma, and it delays diagnosis, limits access to support, and isolates people who need connection the most.
“Make the call. You can cut your fear and anxiety in half by connecting to the Alzheimer’s Society. The person at the other end of the phone has answered similar calls hundreds of times. They know what they’re doing.” - Fred K.
Each January, Alzheimer Societies across the country lead Alzheimer’s Awareness Month to encourage people across Canada to learn more about dementia and its impact.
This year, for Alzheimer’s Awareness Month, we’re showing up with the Forget Me Not flower as a reminder to Forget No One – because no one should face dementia alone. Too many people don’t know where to go for help, but we’re raising our hand to remind Canadians that we’re here to help.
Day of Action
Join us on Wednesday, January 28, 2026 to show your support and combat stigma by sharing messages of support and engaging in dialogue around dementia. Be sure to use the hashtag #ForgetNoOne and tag us @alzheimerns.
Together, we can replace silence with support and stigma with hope, ensuring no one faces dementia alone today and a future without dementia tomorrow.
Dementia Stigma
By 2050, researchers project that nearly 30,000 Nova Scotians will be living with dementia.
Awareness is the first step to fighting stigma, combined with advocating for human rights and pushing for policy change through the national dementia strategy.
Stigma against dementia encompasses any negative attitude or discriminatory behaviour against people living with dementia, based on their condition or diagnosis. When a disease is as prevalent as dementia, yet still poorly understood, it's easy for false beliefs to spread.
Creating safe and inclusive communities reduces stigma. Our Dementia Friendly Communities initiative provides simple education and easy-to-do tactics so that places and spaces in our communities are more accessible for those living with dementia, particularly in the earlier stages.
Additional Resources
- 10 easy ways you can fight stigma against dementia
- The Canadian Charter of Rights for People with Dementia
*Leger is the largest Canadian-owned full-service market research firm. An online survey of 1,606 Canadians aged 18+ was completed between November 7-10, 2025, using Leger’s online panel. Leger's online panel has approximately 400,000 members nationally and has a retention rate of 90 per cent. A probability sample of the same size would yield a margin of error of +/- 2.45 per cent, 19 times out of 20.
Media
Media Contact:
Jenna Corcoran, Communications & Marketing Manager
jenna.corcoran@asns.ca | 902-332-0979