Alzheimer's Awareness Month

Dementia remains the health crisis Canadians avoid, even as concern continues to rise. 

Over half of Canadians shared how they’re worried about developing Alzheimer’s disease or another form of dementia, and two-thirds would worry about losing their independence if diagnosed.*  

Even more troubling, a quarter of Canadians say they would rather not know if they had dementia.* 

This is stigma, and it delays diagnosis, limits access to support, and isolates people who need connection the most. 

Each January, the Alzheimer Society supports and leads Canada's Alzheimer's Awareness Month to encourage people across Canada to learn more about dementia and its impact. 

This year, for Alzheimer’s Awareness Month, Alzheimer Societies across Canada are showing up with the Forget Me Not flower as a reminder to Forget No One – because no one should face dementia alone. Too many people don’t know where to go for help, but we’re raising our hand to remind Canadians that we’re here to help. 

Dementia Stigma in Canada

By 2030, researchers project that nearly 1 million people in Canada could be living with dementia. 

Awareness is the first step to fighting stigma, combined with advocating for human rights and pushing for policy change through the national dementia strategy.  

Stigma against dementia encompasses any negative attitude or discriminatory behaviour against people living with dementia, based on their condition or diagnosis. When a disease is as prevalent as dementia, yet still poorly understood, it's easy for false beliefs to spread. 

Click here to learn more about how to reduce your risk of dementia.

A Day of Action

In partnership with Alzheimer Societies across the country, a Day of Action will be held on Jan. 28. Supporters of this important awareness campaign are encouraged to wear the Forget-Me-Not pin on the Day of Action. The Alzheimer Society of New Brunswick (ASNB) will have pins available in advance of the Day of Action at our five Resource Centres in Saint John, Moncton, Fredericton, Miramichi and Tracadie.  

During the month of January, ASNB will be providing additional outreach activities to recognize Alzheimer’s Awareness Month. Check out what’s happening here. ASNB will also be hosting open houses at four of our Resource Centres (Fredericton, Moncton, Saint John, and Tracadie) from 1 p.m. to 4 p.m. Join us for conversation, connection, refreshments, and more. 

Meanwhile, municipalities across the province are encouraged to participate through flag-raising ceremonies and formal declarations recognizing Alzheimer Awareness Month and the Day of Action.  

Whether you’re living with dementia, caring for someone, or simply want to learn more, the Alzheimer Society of New Brunswick is here for you. Call us at 1-800-664-8411 or email: info@alzheimernb.ca for information on free support programs, education, resources, and much more.  

No one should face dementia alone. This January, let’s ensure we ‘Forget No One’. 

*Source 

Leger is the largest Canadian-owned full-service market research firm. An online survey of 1,606 Canadians aged 18+ was completed between November 7-10, 2025, using Leger’s online panel. Leger's online panel has approximately 400,000 members nationally and has a retention rate of 90 per cent. A probability sample of the same size would yield a margin of error of +/- 2.45 per cent, 19 times out of 20.

Additional Resources 

10 easy ways you can fight stigma against dementia  

The Canadian Charter of Rights for People with Dementia 

Become a member of our Advisory Group of people living with dementia 

How to get a dementia diagnosis: Ways to prepare and what to expect